SOLUTION

To address the challenge and build a successful brand identity for the school, the following key solutions will be implemented:

1. Market Research and Audience Analysis: I conducted in-depth market research to understand the preferences, needs, and aspirations of college students seeking graphic design, website development, and English language courses. I analyzed the competition to identify unique selling points and gaps in the market that the school could fill.

2. Distinct Brand Identity: I developed a distinctive brand identity that reflected the school’s focus on creativity, innovation, and language proficiency. I utilized vibrant and modern design elements to resonate with the target audience while maintaining a professional image.

3. Logo: I create logos, and separate brochures for each course (graphic design, website development, and English language) while maintaining a consistent overall brand aesthetic. Each brochure was designed to capture the essence of the respective subject and convey its importance in the context of the broader educational offerings.

4. Partnerships and Internships: Branding helped forge partnerships with local businesses and creative agencies to provide internship opportunities for students. Highlighting real-world applications and success stories attracted students to seek practical learning experiences.

5. Networking Events and Workshops: The school organized networking events, workshops, and guest lectures featuring industry professionals and renowned graphic designers, web developers, and language experts. These events enhanced the school’s credibility and attract students looking for opportunities to connect with industry insiders. I helped the school with advertising graphics as a volunteer.